As the world's largest cross-border e-commerce platform, Amazon has only operated online book sales business from the beginning, and later expanded its product range to become the world's largest and most comprehensive online retailer and the second largest Internet company in the world. Nowadays, many and even more and more people want to join the Amazon. The difference between Amazon's self-registration and company registration is very little known to the novices.What I write in this article hope to be helpful to you.
Brief analysis of concepts
Amazon company registration: Also known as the global store, as the name suggests, you must register in the name of the company. Company registration is just a project name for Amazon. It is not that you can register for a global sale by registering in this way. In addition, Amazon registration requires a registration link from Amazon Merchants to be registered.
Amazon self-registration: You can register by yourself on Amazon's official website with personal identity or company qualification.
1. Registering an Amazon seller account requires a sub-site registration for both the company and the personal account.
2. Currently, the US and Japan stations can register personal accounts, and the European station only allows registration of company accounts.
The advantages and disadvantages of open a store on Amazon
(1)Difficulty of auditing
Company registration: Only accepting the enterprise to settle in, the seller's qualification review is strict, and the pass rate of the seller's self-application for global store opening is less than 5%. Once the global store opened by the seller has not passed, the company used for the application cannot be used again for the company registration application.
Self-registration: relatively simple, the pass rate is higher.
(2) Review cycle
Company registration: Generally it is more than a month, the US station will be faster.
Self-registration: The UK station is about one to three months, and the US station is faster.
(3) Account security
Company registration: high account security, low closing rate (according to official data below 9%), with account manager counseling, from policy violations to limited account, the account manager will receive a warning in order to guide the seller to improve in time.
Self-registration: The account security is low, the closing rate is high, there is no warning about the account problem, and there is no client manager coaching.
Company or personal business accounts must strictly abide by Amazon's platform rules, such as product images, title formats, etc., otherwise they will be warned.
Company registration: There is an account manager who can apply for spike activity. There are official online and offline training to support featured seller accounts.
Self-registration: Without an account manager, it is difficult to apply for an event, unless an outstanding performance is received. Wireless online and offline training, only support ordinary seller accounts.
In fact, about Amazon's self-registration and company registration is far more than that, the above sharing is only a small part. With the advancement and development of Internet technology, Amazon's registration method is always changing at any time. If you want to be a number of Amazon and really hope to make the store bigger, there are still many things to learn. What is most important is that are you prepared with enough confidence and patience to meet the challenge?
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