How to build a good title
A good title must have the ability to allow customers to generate correct purchase behavior without having to look at the product description. An excellent title can maximize the product traffic flow, increase exposure and order volume.
So how do you create a good title?
The core of a headline is the keyword. So keyword is the most important thing to set a good headline. Everybody seems to know the concept of keywords, but not every seller can do a good job of keywords. Some deviate the keywords and some can not capture it. This situation is often caused by the use of words. Or the choice of keywords is too sole, such as for Iphone mobile phone case, you may set Case for Iphone. Often ignore Cover, Skin which are also used and searched by many people.
In the setting of the title, the choice of keywords must be precise. There are many tips to consider when setting keywords. You can set keywords rely on data analysis. If do not understand data analysis, you may use multiple competitors keywords for reference and filter to find them. In addition to accurate more keywords, in order to cover more searches, it may be appropriate to include broad and long-tailed keywords with high relevance.
After the keyword is determined, the next thing to consider is the scope and characteristics of the product (color, material, size, etc.). As mentioned earlier, a good title can guide customers to generate the correct purchase behavior. Then the scope and characteristics of the product are accurate guides to buying behavior. The scope of application can neither be exaggerated nor too narrow. Exaggeration can easily lead to customer dissatisfaction after purchase. Too narrow can result in the loss of potential transactions.
The above two parts basically completed the big framework of a good title. The followings are the modifications and data supplements. In order to prevent follow-up being sold, the trademark must be reflected in the title if with its own trademark. Although your trademark may not have the attribute of keyword search like Anker, adding your own trademark to the title can build a moat for himself. If it is a large number of sales, then the quantity is also necessary to be reflected in the title.
What should be avoided for good titles
The above are the elements that a good title needs to include. So, what should be avoided for good titles?
1. Do not add unnecessary information about promotions.
Free Shipping, New Arrival, Hot Sale, Promotion and so on. Words such as these often appear on AliExpress, but do not advocate to use on Amazon. Amazon's product uploading rules and promotional tools have been enough to reflect you the content of the expression. So do not add these words in the title.
2. Do not use caps in all captions.
Some sellers habitually set the title to all caps. It seems cool, but Amazon is actually forbidden. Releasing product on the Amazon, the system will automatically prompt you when the characters used in your title are not standardized. Set title according to rules and regulations as much as possible. Normally, the first letter of each word is capitalized, but prepositions such as for, with, and, of, usually uses lowercase letters.
3. Do not make spelling mistakes.
It seems to be nonsense, but there are indeed some sellers will make this low-level error. Not explained.
Because on Amazon, the title setting is completed, after the product is released for a period of time or after the transaction record, it is usually impossible to make changes to the title. Therefore, it will be of great use to set the title, select the precise key word, highlight the key point and selling point. Avoid worrying about the deficiencies of your initial work in later sales.